SAM ▼ -0.1% - The Boston Beer Company, Inc. $SAM - Samuel Adams Delivers the Ultimate Oktoberfest Experience with Legendary Seasonal Brews and Inflatable Beer Halls The Boston Beer Company's stock fell 0.1% today despite the company's promotional push for its Samuel Adams Oktoberfest seasonal offerings and inflatable beer hall experiences. The modest decline suggests investors are focused on broader market factors rather than the company's seasonal marketing campaign. 01-SEP-2026 09:03 AM ET