SAM ▼ -4.0% - The Boston Beer Company, Inc. $SAM - BOSTON BEER APPOINTS ALLISON STRANSKY CHIEF MARKETING OFFICER EFFECTIVE OCTOBER 12 Boston Beer appointed Allison Stransky as Chief Marketing Officer, effective October 12. The stock declined 4.0% today, though the headline does not specify a reason for the sell-off in connection with the leadership appointment. 08-SEP-2026 04:20 PM ET