SAM ▼ -2.0% - The Boston Beer Company, Inc. $SAM - Sinless Vodka Cocktails Finds Gen Z May Be the Thirstiest Generation Yet Boston Beer Company's stock declined 2.0% today despite news that its Sinless Vodka Cocktails brand has found strong interest among Gen Z consumers. While the headline suggests positive consumer demand for the product, the stock's decline indicates investors may be focused on other factors such as broader industry headwinds, margin concerns, or questions about whether this single product line can meaningfully move the needle for the company's overall financial performance. 27-AUG-2026 10:04 AM ET