SAM ▼ -0.2% - The Boston Beer Company, Inc. $SAM - Angry Orchard® Hard Cider and Scream Bring the Video Store Era Back to Life With a Scream-Inspired Pop-Up Experience Boston Beer Company's stock declined 0.2% today despite the company launching a Scream-themed pop-up experience featuring its Angry Orchard Hard Cider and Scream brands. The modest marketing activation and seasonal promotional event did not provide sufficient momentum to offset broader market pressures or investor concerns on the day. 17-SEP-2026 09:02 AM ET