ELF ▼ -4.9% - e.l.f. Beauty, Inc. $ELF - Naturium Expands North American Retail Presence, Launching Exclusively at Sephora Mexico and With Expansion Into Sephora Canada e.l.f. Beauty shares fell 4.9% today despite the company's announcement that its Naturium brand is expanding retail presence in North America, with new launches at Sephora Mexico and an expansion into Sephora Canada. The decline suggests investors may have viewed the expansion as already priced in or had expected more substantial growth catalysts. 09-SEP-2026 12:06 AM ET