ELF ▲ +1.8% - e.l.f. Beauty, Inc. $ELF - Escape “Unglammy Valley” with e.l.f. Cosmetic’s Soft Glam Satin Foundation E.L.F. Beauty rose 1.8% today following the company's launch of its new Soft Glam Satin Foundation, positioned as an answer to the "Unglammy Valley" gap in the cosmetics market. The product launch represents an expansion of e.l.f.'s foundation offerings aimed at capturing additional market share in the competitive beauty segment. 08-SEP-2026 12:09 AM ET