AAPL ▼ -1.1% - Apple Inc. $AAPL Apple CEO John Ternus defended the company's AI strategy, saying Apple will integrate AI where it improves products rather than introduce features simply to compete. In a WIRED interview, he expressed confidence in Apple's approach despite criticism of its slower AI rollout and Siri delays. * AI Strategy: Apple aims to make AI a seamless part of everyday products, prioritizing usefulness over visible AI features while maintaining security and user privacy. * AI Agents: Ternus questioned whether autonomous AI agents would replace traditional apps, arguing that creating products remains a fundamentally human process. * Hardware & Silicon: Apple's first touchscreen MacBook Pro underscores its continued hardware focus. The company has combined hardware engineering and chip development under silicon chief Johny Srouji. 01-NOV-2026 08:19 AM ET