META ▲ +6.0% - Meta Platforms, Inc. $META CFO SAYS NEARLY 10M ADVERTISERS USED A GENERATIVE AI AD CREATIVE TOOL IN Q3, INSTAGRAM TIME SPENT HIT AN ALL-TIME HIGH On the earnings call, the CFO said: • Global time spent per user on Instagram reached an all-time high and grew double digits from a year earlier in Q3 • Reels time spent on Facebook reached all-time highs both globally and in the US • Nearly 10M advertisers used at least one of Meta's generative AI ad creative tools in Q3 • Advertiser adoption of its video generation features grew 25% from the prior quarter • Muse's compute intensity means expanding its user base will require significant investment, and Meta expects total serving costs to rise 21-OCT-2026 04:57 PM ET