ZETA ▲ +5.7% - Zeta Global Holdings Corp. $ZETA Goldman Sachs upgraded Zeta Global to Buy from Neutral with a price target of $45, up from $30. The firm views Zeta as a "differentiated" marketing technology platform at the intersection of customer data, campaign activation, and measurement. The firm sees the company gaining share from legacy marketing platforms and fragmented point solutions. Zeta is positioned to benefit from its platform breadth as enterprises look to consolidate software spend and create room for AI investments, the analyst tells investors in a research note. Goldman expects upside to consensus estimates to drive a further rally in the shares. 16-OCT-2026 08:39 AM ET