U ▲ +0.7% - Unity Software Inc. $U BTIG raised the firm's price target on Unity to $53 from $51 and keeps a Buy rating on the shares as part of a broader research note on in-app advertising names. The firm notes that the feedback from its public and private checks suggests spending trends across the gaming ecosystem were steady in Q3, though competition intensified, the analyst tells investors in a research note. Unity had the strongest quarter with steady improvement in m/m spending trends driven by adoption of D28 campaigns and ongoing optimization of spend throughout the Q2-Q3 cycle, BTIG added. 09-OCT-2026 08:29 AM ET