more on MCD McDonald’s shares traded lower after Bloomberg reported U.S. franchisees are pushing back on a multiyear restaurant overhaul expected to cost at least $800,000 per location. * Upgrade plan: McDonald’s initiative is intended to improve food quality, service and restaurant efficiency across its U.S. system. * Franchisee concerns: Some operators were surprised by the projected cost and have raised concerns about both the expense and the limited detail provided so far. * Operator response: Franchisees have been discussing the plan in recent meetings, including sessions organized by an elected association representing U.S. operators. * Financial burden: At a minimum of $800,000 per restaurant, the program could represent a substantial capital commitment for franchise owners depending on how broadly upgrades are required. 06-OCT-2026 11:21 AM ET