OPENAI INTRODUCES NEW VISUAL ADS IN CHATGPT OpenAI is introducing a new visual advertising format in ChatGPT, with U.S. testing beginning later this month among an initial group of advertisers. The format will initially appear during image generation. OpenAI is also partnering with Haus, Measured and WorkMagic on ad-effectiveness experiments, while working with DoubleVerify and Integral Ad Science on brand-suitability testing. 05-OCT-2026 06:26 AM ET