SOFI ▼ -0.9% - SoFi Technologies, Inc. $SOFI - Financial Ambitions Haven't Changed, The Playbook Has: SoFi Study Reveals Younger Generations Are Redefining the American Dream SoFi Technologies fell 0.9% today despite releasing a study showing younger generations are reshaping their financial priorities and life goals. The research highlights shifting consumer expectations around wealth, career, and lifestyle—insights that could inform the company's product strategy for its core millennial and Gen Z demographic. 23-SEP-2026 09:10 AM ET