CL ▲ +0.2% - Colgate-Palmolive Company $CL - Tom's of Maine Introduces Hydroxyapatite Toothpaste to Meet Rising Consumer Demand Colgate-Palmolive rose 0.2% today following an announcement that its Tom's of Maine brand is introducing a hydroxyapatite toothpaste product line to address growing consumer interest in the ingredient. The launch expands the company's portfolio in the premium oral care segment, where hydroxyapatite-based products have gained traction among consumers seeking alternatives to traditional formulations. 23-SEP-2026 09:05 AM ET