BBY ▲ +0.2% - Best Buy Co., Inc. $BBY Best Buy and Amazon Expand Fire TV Partnership, Opening Fire TV Ad Inventory to Best Buy Ads Best Buy rose 0.2% following news that it has expanded its partnership with Amazon to open Fire TV ad inventory to Best Buy's advertising platform, potentially creating a new revenue stream from the expanded relationship between the two companies' ad businesses. 23-SEP-2026 07:00 AM ET