SBH ▲ +0.6% - Sally Beauty Holdings, Inc. $SBH - Sally Beauty Announces Multi-Year Partnership as The Official Beauty Retailer of the Dallas Cowboys and Dallas Cowboys Cheerleaders Sally Beauty Holdings rose 0.6% after announcing a multi-year partnership to serve as the official beauty retailer for the Dallas Cowboys and Dallas Cowboys Cheerleaders. The exclusive retail deal positions the company for increased brand visibility and access to one of the NFL's most prominent franchises and their fan base. 22-SEP-2026 09:03 AM ET