ALLY ▲ +1.4% - Ally Financial Inc. $ALLY - Ally Launches Loyally: A Fee-Free Rewards Experience Built for Life Today Ally Financial shares rose 1.4% today following the company's launch of Loyally, a new rewards program designed to offer customers fee-free benefits. The new initiative appears aimed at enhancing customer value and competitive positioning in the digital banking space. 22-SEP-2026 09:02 AM ET