On (#ONON) has signed football star Kylian Mbappé after his previous sponsorship relationship with Nike (#NKE), as the Swiss sportswear company expands into football. 🔹 Key Highlights ⚽ On signed Kylian Mbappé as part of its expansion into football. 👟 On plans to launch its first football boots in 2027. 👕 The company plans to expand into football kits, lifestyle products and trainers. 🤝 On appointed Thierry Henry as Director of Football. 💡 The company plans to incorporate its LightSpray technology into the football expansion. 🌟 On aims to build the Mbappé partnership similarly to its long-term relationship with Roger Federer. 📈 The move expands On's brand presence beyond its core running and performance categories. 💡 Why It Matters The partnership gives On a high-profile entry point into global football while creating opportunities to expand its product portfolio. The planned football footwear and apparel launches could open a new category for the growing sportswear brand. 🚀 Start Your 7-Day FREE ThinkSabio Trial https://www.thinksabio.com/ ThinkSabio — Stocks Simplified