PINS ▲ +0.5% - Pinterest, Inc. $PINS Pinterest: Launches Visual Search Ads to Expand Performance Advertising ? • New ad format lets brands bid for top placement in Pinterest Search Results and Pin closeups, targeting high-intent visual discovery. • Pinterest says users conduct >80B searches per month, with more than half of searches commercial. • Company also launches Priority Products, self-serve A/B testing and App Promotion in beta, with Visual Search Ads rolling out to eligible advertisers in coming weeks. Pinterest launched Visual Search Ads, a new performance advertising format that lets brands bid for placement in search results and pin closeups, capitalizing on the platform's 80 billion monthly searches—more than half of which are commerce-related. The company also introduced Priority Products and expanded self-serve A/B testing capabilities, tools designed to help advertisers drive higher returns on their spending. These additions to Pinterest's ad offerings address a key competitive advantage: the platform's users are actively searching with purchase intent, giving advertisers new ways to reach customers at moments of high commercial interest. 17-SEP-2026 06:06 AM ET