SPT ▼ -2.3% - Sprout Social, Inc. $SPT - Consumers Plan to Spend Less This Holiday Season and Turn to Social for Entire Shopping Journey Sprout Social shares fell 2.3% today despite a report showing consumers plan to rely heavily on social media for holiday shopping this season. While increased social commerce activity could benefit a platform management company like SPT, investors may have focused on the first part of the headline indicating reduced consumer spending overall, which could pressure growth across the digital marketing sector. 16-SEP-2026 09:00 AM ET