FITB ▼ -4.0% - Fifth Third Bancorp $FITB - Fifth Third Bank to Increase Prime Lending Rate to 7.00% Fifth Third Bancorp shares fell 4.0% today after the bank announced it would increase its prime lending rate to 7.00%, a move that typically signals concerns about rising interest rates or economic headwinds that could pressure loan demand and profitability. Higher prime rates can reduce borrowing by consumers and businesses, potentially weakening a bank's loan portfolio growth and net interest margins going forward. 16-SEP-2026 04:11 PM ET