CRI ▲ +0.0% - Carter's, Inc. $CRI - Carter’s Shines a New Light on Childhood with Evolved Brand Promise, Refreshed Identity and “Watch Them Glow” Campaign Carter's announced a brand refresh featuring an updated identity and new "Watch Them Glow" marketing campaign aimed at modernizing its positioning in the children's apparel market. The stock was flat today, suggesting investors are waiting to see whether the rebranded messaging translates to improved sales and market share. 15-SEP-2026 06:04 AM ET