VZ ▲ +0.4% - Verizon Communications Inc. $VZ VZ - Switch to Verizon and get the new iPhone 18 Pro now. No trade-in needed. And get the latest iPhone every year. Verizon shares rose 0.4% today following the company's promotion offering new iPhone 18 Pro devices without requiring trade-ins and guaranteeing annual upgrades to the latest model. The aggressive customer acquisition offer appears to have resonated with investors as a strategy to drive subscriber growth and device sales. 10-SEP-2026 10:56 PM ET