AAPL ▼ -0.4% - Apple Inc. $AAPL Apple unveils its new iPhone lineup Sept 9 Apple shares fell 0.4% today as the company unveiled its new iPhone lineup on September 9th. The modest decline suggests investors may be taking profits ahead of the product announcement or awaiting further details on pricing and availability before making investment decisions. 08-SEP-2026 06:43 AM ET