NFLX ▼ -0.6% - Netflix, Inc. $NFLX Netflix is raising subscription prices by up to €2 across Germany and Austria, affecting around 18% of EMEA subscribers. Citi estimates the hikes could boost ARPU by 24% in Germany, 15% in Austria and roughly 1.5% company-wide. Consumer protection rules may delay some benefits into 2027. Citi remains bullish: Buy rating, with a $100 price target versus Netflix’s recent $82.67 close. Netflix is raising subscription prices by up to €2 in Germany and Austria, which Citi estimates could lift company-wide average revenue per user by roughly 1.5%, though consumer protection regulations may defer some of those gains into 2027. Despite the analyst's bullish stance and $100 price target, the stock declined 0.6% today, suggesting investors may be pricing in the regulatory delays or viewing the modest near-term impact as already reflected in the current valuation. 04-SEP-2026 05:57 AM ET