PM ▼ -0.2% - Philip Morris International Inc. $PM - PMI U.S. Launches ZYN "When It Clicks," a New Brand Platform Built Around the Moment Everything Falls Into Place Philip Morris International's stock declined 0.2% today as the company launched a new marketing campaign for its ZYN nicotine pouch brand in the U.S., positioning the product around lifestyle moments with the "When It Clicks" platform. The modest pullback suggests investors remain cautious despite the brand expansion effort in the growing oral nicotine category. 03-SEP-2026 02:07 PM ET