$F Ford: Targets 100,000+ Fathom Electric Truck Sales in First Year ? • Ford reportedly aims to sell more than 100,000 Fathom electric trucks in the first year of production, a level only Tesla has achieved with a single EV model in the U.S. • The Fathom is expected to start at nearly $30,000, with customer orders opening early next year. • The truck will include Apple Maps, Ford BlueCruise and more passenger space than a Toyota RAV4, with Ford targeting buyers beyond the traditional EV market. 03-SEP-2026 06:08 AM ET