DEO ▼ -0.7% - Diageo plc $DEO - CAPTAIN MORGAN IS BACK IN FOOTBALL COUNTRY, CELEBRATING THE RIVALRIES, RITUALS AND HOMETOWN TRADITIONS THAT MAKE GAME DAY LEGENDARY Diageo shares fell 0.7% today as the spirits maker unveiled a new Captain Morgan marketing campaign tied to football season and regional fan traditions. The campaign's focus on game-day engagement and heritage positioning represents the company's effort to maintain brand relevance in the competitive spirits market, though the stock's modest decline suggests investors may be parsing near-term sales impact or broader market headwinds. 03-SEP-2026 09:01 AM ET