JBLU ▼ -2.6% - JetBlue Airways Corporation $JBLU - Meet BlueFirst™: JetBlue Puts a Modern Twist on First Class JetBlue's stock fell 2.6% today despite the company unveiling BlueFirst™, its redesigned first-class cabin product. The airline's new premium offering, which modernizes the carrier's high-end seating and amenities, was not enough to offset broader market pressures or investor concerns about the airline sector. 01-SEP-2026 01:10 PM ET