FITB ▼ -0.3% - Fifth Third Bancorp $FITB - Fifth Third Launches Truly Simple® Credit Card, Helping Customers Save on Interest and Simplify Their Finances Fifth Third Bancorp announced the launch of its Truly Simple® credit card, designed to help customers reduce interest costs and streamline their finances. The stock declined 0.3% today, suggesting investors viewed the new product announcement as neutral to slightly negative news relative to broader market movements. 01-SEP-2026 08:00 AM ET