DE ▼ -1.0% - Deere & Company $DE is rolling out “JD,” an AI assistant inside its Operations Center app that uses field-specific data collected during planting, treatment and harvesting to help farmers make decisions on things like fertilizer use and crop performance. The assistant can analyze data while equipment is still operating in the field, instead of waiting until the end of the season. JD will be free for app users and is expected to become more broadly available later this year. Deere says farmer data remains controlled by growers and is not sold. Deere & Company introduced "JD," a free AI assistant integrated into its Operations Center app that analyzes real-time field data to help farmers optimize decisions on fertilizer use and crop performance throughout the growing season rather than waiting until harvest. The tool underscores Deere's shift toward software and data services while reassuring farmers that their data remains under their control and is not sold, though DE fell 1.0% today—suggesting the market may have been pricing in higher expectations or concerns about monetization constraints on the free offering. 01-SEP-2026 06:40 AM ET