SSP ▲ +2.9% - The E.W. Scripps Company $SSP - Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising Scripps shares rose 2.9% following the company's announcement that it has hired a NBCU sales veteran to lead its small and medium business growth and direct response advertising efforts. The appointment signals management's strategic focus on expanding revenue from the SMB advertising segment, which investors may view as a growth opportunity for the media company's advertising business. 27-AUG-2026 03:30 PM ET